According to all the excellent international education marketers worldwide and students, parents also dream equally for their children's better careers and lives. It seems from time to time that parents are taking a lot of interest in deciding along with children for selecting college, career, job, degree to get and where to accommodate etc. widely. Many parents invest largely in their children with the hope of getting their children's lives better than they have in the coming future.

Much of the research shows the importance that parents impart for recruitment. According to the survey conducted in 2018 among 5580 colleges by research firm EAB, almost three-quarters of students in this survey suggest that parents are involved in their decision. Another survey is conducted among 1500 parents of college students that about 74% feels to have involvement in colleges that need to be done directly with them. What do parents add to the platform of Ambassador? They added that it needs a different and gripping perspective that can't match your marketing and admission team.

They said that it's good when parents' perspective is involved in their children's decision-making because they have real-life experience in them that children wanted in their stage to make the best decision out of all. All those parents who enthusiastically send their children to school are waiting in the hope of better results. They put their everything to get one of the best out of you, hoping you would become one of the best people in your life.

The global pandemic made me feel the importance of why we need to reach out to our parents.

After the pandemic hits, the acknowledgment of the parents, while they act as stakeholders, is felt much needed because they have shown how important is the involvement which parents created at the time of recruitment and the time when their children get enrolled mainly at the pandemic time it shows their importance to a wide range. This pandemic shows parents how important is the life need to be secure for facing this kind of pandemic where many families were struggling to get daily food since they were financially unstable during a pandemic, thus parents are focusing on their children in a way to create their future more secure so that they won,t be facing such insecurity in their coming futures and can better live their life. In simple words, parents started to show more concern about their children's future than they used to before pandemic time. Thus it needs to ensure better-targeted details considering parents on your website. Thus, all the institute is guided to have their website personalized so that parents feel-good involved in your institute and the students.

We can see that social media plays an important role as one of the channels investigating various influential groups of parents whose involvement seems to be very engaging. According to Higher Education Marketing(HEM), "one of the most influencing groups such as WeChat consisted of all those mothers of Chinese students who are very much involved in their children's education and wanted to send their child to a top educational institute established in the United States.

Gear up with the power of parents:

Parents can be said as true brand advocates. Whenever the children of the parents achieve success at their institute, the parents tell this to their friends whose children are also willing to study abroad by different ways of delivering their excitement. Many tell that their children achieve what they haven't dreamed of differently.

By the help of making an online forum for the aspiring parents and their children to share every information.

They make videos or written responses, in which the parents show their enthusiasm for them, how happy they are, and all which the institute can post by making different sections in their institute website.

Parents look to be involved in the recruitment process, like volunteering for various school activities.

Does money make a point of concern?

According to HEM, parents are more concerned about financial points than students since children are mostly dependent on their parents for financial help, such as paying institute fees. Thus all the parents are urging every institute to provide a clear-cut breakdown of the total fees they charge in ways separate tuition, room and various other charges, all included in total fees. All the students need to mention the exact details about the fees they charge from international students worldwide, where they offer scholarships for financially weak students. Any other transparent information needs to be presented by the institute on its website.

The EAB did thorough research that emphasized the importance of offering fine details about their fees and how the budget needs to be managed. In their research, they found that about 1/3rd of the parents are unaware of the actual fees they need to pay for their children's education and out of that, 43% of parents are insecure about the fees whether they would be able to pay that in future or not.

Be more practical with consideration of segmentation:

As clearly understood, not every parent can be the same whose children went for international studies because they don't live with a similar culture, language, circumstances, etc.

According to advice made HEM, "For making significant development in students and their parent's response towards your institute to make you top-level in the market can prove to be one of the priority steps which is taken for creating the perfect cultural frame, can act as motivation for your academics, and would significantly help in the decision-making process in various prospective in wide diverse field.

Parents' decisions and their points of view need to be carefully considered:

All the research and examples we have seen here clearly indicate the importance of parents' involvement and their potential, which helps set an excellent marketing strategy, the hard work of parents and the students to get the best result. It would be much more effective in getting results from students when their parents get much involved in their student's study etc.