Image Courtesy : www.facebook.com/IIMBOfficial

The Indian Institute of Management, Bangalore (IIM Bangalore) is proud to introduce an insightful course on New Age Business Models, available through its digital learning platform, IIMBx. This short-term program spans six weeks and is hosted on SWAYAM, the esteemed online learning platform of the Ministry of Education. The course is meticulously designed by Professor K Ganesh, an accomplished entrepreneur and adjunct faculty at IIM-B.

Target Audience

• Undergraduate and postgraduate students of business management


• Working professionals


• Budding entrepreneurs


• Business owners

Key Features

Course Content: Explores emerging business models, including platforms, marketplaces, aggregators, and direct-to-consumer businesses.

Lectures by Industry Leaders: Features insights from industry luminaries like Shekar Sharma (Paytm), Ananth Narayan (Mensa Brands), Arun Narayan (Tanishq), and Vikram Vaidyanathan (Matrix Partners).

Pedagogy: Utilizes a blend of video lectures, case studies, quizzes, self-assessments, and discussion forums for an immersive learning experience.

Key Takeaways

• Understand the transformative impact of new-age business models on traditional operations.


• Grasp essential concepts such as network effects, virality coefficient, flywheel effects, and demand-side economies of scale.


• Learn to create successful businesses across diverse sectors by leveraging data on consumer behavior and personalization of offerings.


• Discover how existing businesses can adopt new-age strategies to compete, defend, and explore new opportunities.

Course Layout

1. Introduction to Business Models


2. New Platform Business Models vs. Traditional Pipeline Business Models


3. Platforms and Marketplaces


4. Fintech Business Models & SaaS Business Models


5. New Age Business Models: Types


6. Key Metrics: Measuring and Tracking New Age Business Models

Course Commencement: January 29, 2024

Registration Deadline: February 29, 2024

Registration Link: https://onlinecourses.swayam2.ac.in/imb24_mg57/preview