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Home / IIM Bangalore Introduces Free Online Course: New Age Business Models; Read details
IIM Bangalore Introduces Free Online Course: New Age Business Models; Read details
This short-term program spans six weeks and is hosted on SWAYAM, the esteemed online learning platform of the Ministry of Education. The course is meticulously designed by Professor K Ganesh, an accomplished entrepreneur and adjunct faculty at IIM-B.
by Pragti Sharma /
29 Jan 2024 21:19 PM IST /
0 Comment(s) / 165
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Image Courtesy : www.facebook.com/IIMBOfficial
The Indian Institute of Management, Bangalore (IIM Bangalore) is proud to introduce an insightful course on New Age Business Models, available through its digital learning platform, IIMBx. This short-term program spans six weeks and is hosted on SWAYAM, the esteemed online learning platform of the Ministry of Education. The course is meticulously designed by Professor K Ganesh, an accomplished entrepreneur and adjunct faculty at IIM-B.
Target Audience
- Undergraduate and postgraduate students of business management
- Working professionals
- Budding entrepreneurs
- Business owners
Key Features
Course Content: Explores emerging business models, including platforms, marketplaces, aggregators, and direct-to-consumer businesses.
Lectures by Industry Leaders: Features insights from industry luminaries like Shekar Sharma (Paytm), Ananth Narayan (Mensa Brands), Arun Narayan (Tanishq), and Vikram Vaidyanathan (Matrix Partners).
Pedagogy: Utilizes a blend of video lectures, case studies, quizzes, self-assessments, and discussion forums for an immersive learning experience.
Key Takeaways
- Understand the transformative impact of new-age business models on traditional operations.
- Grasp essential concepts such as network effects, virality coefficient, flywheel effects, and demand-side economies of scale.
- Learn to create successful businesses across diverse sectors by leveraging data on consumer behavior and personalization of offerings.
- Discover how existing businesses can adopt new-age strategies to compete, defend, and explore new opportunities.
Course Layout
- Introduction to Business Models
- New Platform Business Models vs. Traditional Pipeline Business Models
- Platforms and Marketplaces
- Fintech Business Models & SaaS Business Models
- New Age Business Models: Types
- Key Metrics: Measuring and Tracking New Age Business Models
Course Commencement: January 29, 2024
Registration Deadline: February 29, 2024
Registration Link: https://onlinecourses.swayam2.ac.in/imb24_mg57/preview
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