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IIM Lucknow- The Indian Institute of Management Lucknow is ready to initiate Chief Marketing Officer Programme in association with the ed-tech platform Emeritus. According to IIM, the 10-month program aims at enabling business leaders and aspiring new CMOs to direct marketing innovation and business advancement toward providing higher ROI. Interested candidates can visit the official website to apply for the program- iiml.ac.in

The program will be conducted via a blend of amusing and engaging live online sessions and a four-day-in-campus immersion at the IIM Lucknow campus. The eminent IIM Lucknow faculty members will teach the program. The classes for the program will commence on September 30, and IIM will grant admission on a first-come, first-serve basis.

The fee for the new program is Rs 4.11 lakh. Senior professionals and business leaders with over ten years of work experience are also eligible to apply for the program.

According to the press note released by IIM Lucknow, the course/program contains- Seven contemporary modules, A capstone project, Real-world case studies, Hands-on marketing strategy simulations, and Masterclasses from industry experts. By achieving all these mentioned points, learners will be able to develop their proficiency in real-time, data-driven decision-making not only related to marketing but the overall corporate strategy.

After completing the course, participants or learners will receive a certificate of completion from IIM Lucknow and eligibility for the prestigious IIM Lucknow Executive Alumni Status.