Today, Saturday, May 27, 2023, WayCool Foods, an agricultural supply chain startup company, and the Indian Institute of Technology Madras (IIT Madras) joined hands to expand its offerings in order to improve farmers' income and profitability.

Through this signed agreement, WayCool Foods would deliver technical solutions for planting and expansion of the Regenerative Agriculture Sustainable Architecture (RASA) technology stack. It would also provide its field knowledge of the agriculture-supply chain from soil to sale and further bolster the design and structuring of the agri-stack.

Karthik Jayaraman, Managing Director, WayCool Foods, said collaboration with the Indian Institute of Technology Madras (IIT Madras) would further strengthen our continuing measures towards driving the adoption of regenerative agriculture among Indian farmers. Our on-field experience has exhibited commercial advantages to farmers when they adopt regenerative agricultural efforts, thereby improving income.

He said we are convinced that synergies between WayCool Foods and IIT Madras will offer farmers access to the most cutting-edge technologies providing them to take proactive steps to fight climate change. The Indian Institute of Technology Madras (IIT Madras) created and constructed the RASA Tech Stack in the year 2022, which would help the farmers observe and fine-tune their cultivation.

M J Shankar Raman, IIT Madras Pravartak CEO, said that through this agreement, we hope to develop innovative solutions that can manage some of the primary challenges faced by the farming and agriculture industry today. "Be it leveraging sensor technology or data science approaches, we believe we can help enhance crop yield, decrease waste, and boost farmers' income. This strategy will also create new growth opportunities.